Design director & principal designer behind some of the world's most-used products.

Twenty-plus years designing products people use without thinking about them. Nike, McAfee, Intel, eBay, Meta, and now the Instagram Home team — plus my own things on the side. Wearables, marketplace platforms, a personalized mobile OS, privacy and consent systems, an AI transparency framework, accessibility programs, and an iOS app that's been downloaded 40,000 times across 70 countries.

Two jobs, one career. As a director I spent my days getting large organizations to agree on something. As a designer I spend them finding out whether the thing we agreed on was any good. The second job is what keeps the first one honest — which is roughly why I took an IC seat at Instagram after four years of running an org.

A lot of my recent work has been about AI from both ends: shaping how Meta discloses its GenAI tools to billions of people, and getting design teams working with AI rather than around it. I also build my own things with it — Direct Shot, a camera utility I first shipped in 2015 and have since rebuilt from the ground up, and Sightline, an AI design critic. Both are mine end to end, design through code. Mostly I do that because I love it. It's also hard to have an informed opinion about what these tools do to a craft if you've never shipped anything with them.

Based in Portland, Oregon. Former New Yorker. I speak in pop culture references, I'm a terrible cook, and I once played electric guitar on tour with an aging rock band to pay for college.